How to add a seasonal Price to your Rental Booking site

Are you leaving money on the table with flat rental rates?

Peak demand and off-season slumps require different pricing strategies. Stop settling for consistency and start flexing your prices like a pro.

Learn how the WpRently Booking and WooCommerce, combined with its Seasonal Pricing addon, can instantly turn your WooCommerce rental site (for cars, bikes, cabins, or dresses) into a revenue machine. Here is your quick, foolproof guide to making your bookings boom.

Before we dive into the how-to magic, let’s geek out on the why with some fresh 2025 stats. Dynamic (aka seasonal) pricing isn’t fluff—it’s a revenue rocket. Hosts and managers crushing it with smart rate tweaks are laughing all the way to the bank. Here’s the scoop, straight from the data trenches:

These aren’t pie-in-the-sky numbers—they’re from real 2025 reports on vacation rentals, STRs, and beyond. Bottom line? Seasonal pricing = growth on steroids. Ready to claim yours?

Why Seasonal Pricing is Essential for Growth

Seasonal pricing is the most powerful tool for maximizing revenue because it allows your rental site to flex rates according to real-world demand, avoiding the “missed opportunities” of static pricing.

Here is how dynamic pricing supercharges your growth:

• Maximize Peak Profits: Increase rates by up to 50% during high-demand times (holidays, festivals) to capture premium revenue without extra effort.
• Boost Bookings in Slow Seasons: Fill calendar gaps by offering strategic discounts (e.g., 20-30% off-peak) to attract impulse bookings and keep inventory utilized.
• Drive Loyalty: Personalized, tailored deals make renters feel valued, encouraging repeat business, positive reviews, and referrals.
• Data-Driven Wins: Easily track which pricing adjustments work best, allowing you to continually optimize rates for maximum profit.

The result: Rental professionals using dynamic pricing report up to 35% revenue jumps. For small operators, this is a non-negotiable growth hack. The WpRently Seasonal Pricing addon makes this strategy plug-and-play easy—no code, just growth.

The Essential Tool: WpRently and Seasonal Price

If you run a WooCommerce rental site, the Booking and Rental Manager called WpRently is the essential, code-free plugin you need. It transforms your site into a professional rental powerhouse with seamless calendars, real-time availability, and instant confirmations.

The key to unlocking dynamic revenue is the Seasonal Pricing Addon (created by Mage People).

• What it does: This addon ($25/year for the Standard plan) allows you to set custom hourly or daily rates for any specific date range (peak season, holidays, slow weeks).
• The benefit: Prices auto-adjust instantly in the booking flow. It eliminates static pricing, ensuring you capture maximum revenue when demand is high and encourage bookings when it is low.

The takeaway: Flat pricing is outdated. Seasonal Pricing with WpRently is the fastest, easiest way to flex your rates, maximize profits, and take control of your booking calendar. (Pro Tip: Lifetime plans start at $99 for permanent access.)

You can learn more about WpRently from the top features of WpRently.

Step-by-Step: Adding Seasonal Price to Your Site (Easier Than Renting a Scooter)

Ready to roll? We’ve got your back with a no-fluff guide. (Tested on a fresh setup—current date: Nov 19, 2025, but this works anytime.) Assume WpRently core is installed (grab it free from WordPress.org).

Step 1: Snag and Install the Addon

Head to Seasonal Pricing Addon.

Pick your plan (Standard for solos, Ultimate for agencies), download the ZIP.

In WordPress: Plugins > Add New > Upload Plugin. Choose the file, hit Install Now, then Activate.

Boom—addon live! No site hiccups, promise.

You can start creating a rental booking using WpRently. Simply follow to create an equipment rental using WpRently

Step 2: Set Up Your Rental Item Basics

Go to WooCommerce > Products > Add New (or edit an existing rental like “Bike Rental single day”).

In the sidebar, hit the pink Pricing tab.

Toggle Single Day (or Multi/ Resort for fancier setups).

Add base rates: E.g., One Hour: $7.99, Two Hour: $15.98, Three Hour: $19.97, Four Hour Rentals: $24.76, Five Hour Rentals: $28.75, Half Day: $29.9, All Day: $38.99. Set stock (e.g., 100/day). Save!

Step 3: Unleash the Seasonal Magic

Still in Pricing, scroll to Seasonal Price. Click the blue + Add New Seasonal Pricing.

Pop in deets:

Start Date: Pick via calendar (e.g., Nov 27, 2025 for Black Friday season).

End Date: Same picker (e.g., Dec 30 ).

For each type, set custom prices:

• Preview the calendar—your range highlights in pink (e.g., Dec days glow). Trash extras with the red bin.
• Hit Sync with Seasonal Price, then Update Product.

Step 4: Test the Frontend Fireworks

View your rental page. Select a seasonal date—watch the prices swap! (E.g., All Day reduced to $34.99 on Dec 27.)

Add to cart: Real-time totals shine, with green “Instant Confirmation” badges.

Pro Hack: Enable Time Slots for hourly precision. Tweak extras like deposits for extra oomph.

Done in under 10 minutes. Your site now flexes prices like a chameleon—renters see deals, you see dollars.

Pro Tips: Milk Seasonal Pricing for Max Growth

• Start Small: Test a weekend promo. Track via WooCommerce reports—adjust on the fly.
• Bundle It: Pair with emails (“Winter Escape: 25% Off Kayaks!”) for 2x bookings.
• Scale Smart: Multi-vendor? Vendors set their own seasons—everyone wins.
• Avoid Pitfalls: Overlap dates? Latest rule wins. Always preview on mobile.

With WpRently, your site’s not just booking—it’s thriving. Seasonal pricing isn’t optional; it’s your growth accelerator.

Wrapping It Up: Your Rental Revolution Starts Now

There you have it—seasonal pricing unlocked, courtesy of WpRently’s unbeatable addon. From flat-rate snoozefest to dynamic deal machine, this tweak could skyrocket your rentals by 30%+ overnight. Why wait for the next slow season? Install, configure, conquer.

Grab WpRently free today, snag the addon, and watch your biz bloom.

Happy renting!

FAQs: Your Burning Questions, Answered