How to Run a Black Friday & Cyber Monday Ticket Sale with a WordPress Event Registration Plugin

To run a Black Friday or Cyber Monday ticket sale in WordPress, sell your tickets through WooCommerce with an event registration plugin like WpEvently. Then add a discounted ticket type or coupon code that expires at the end of the sale, cap the number of discounted seats, and automatically send buyers PDF tickets. The whole setup takes under an hour, and you keep 100% of ticket revenue minus your payment gateway fee.

Black Friday and Cyber Monday are not just for physical products. Buyers spend the whole weekend looking for deals, including concerts, workshops, conferences, classes, and gift experiences. If your events run on WordPress, this is the best weekend of the year to sell early tickets for winter and spring.

This guide shows you how to plan a Black Friday event offer, set it up step by step with WpEvently, prepare your site for the traffic, and promote it. If you ran a Halloween event this year, the setup will feel familiar. See our guide to creating Halloween events with a WordPress event registration plugin.

Looking for discounts on the plugins themselves? We keep an updated list of the best WordPress Black Friday and Cyber Monday deals on event, booking, and WooCommerce plugins.

Black Friday and Cyber Monday event ideas that sell tickets

The best Black Friday ticket offers sell next season’s events at this weekend’s price. Here are formats that work well for event organizers:

For more inspiration, see our list of corporate event ideas.

What to look for in a WordPress event plugin for a Black Friday sale

A good WordPress Black Friday plugin for events needs to do four jobs: run a time-limited price, limit discounted seats, take payment smoothly under heavy traffic, and deliver tickets without manual work. Here is how WpEvently covers each one.

Comparing options? Read our roundup of the best WordPress plugins for events.

How to set up a Black Friday ticket sale with WpEvently

Step 1: Install WooCommerce and WpEvently

WpEvently sells tickets through WooCommerce, so install and activate WooCommerce first and set up at least one payment gateway. Then go to Plugins > Add New, search for WpEvently (Event Manager and Tickets Selling Plugin for WooCommerce), and click Install Now and Activate. For PDF tickets, waitlists, and sales reports, upload the Pro version and activate your license.

Step 2: Create your event and pick a template

Go to Events > Add New. The step-by-step event editor walks you through the name, description, venue, and dates. Choose one of the built-in WordPress event templates, set the event type (online, offline, or hybrid), and add dates. For classes, use recurring dates or multiple fixed dates so buyers can pick a session. Want a calendar view? See how to add a calendar to a WooCommerce event website.

Step 3: Add a Black Friday ticket type

In the tickets step, add your regular ticket and a second ticket called Black Friday Ticket with the discounted price. Give it a fixed quantity, for example, 50 seats. When those seats sell out, buyers see the regular price, so the deal really is limited.

Step 4: Set the sale to end automatically

Use early bird pricing to end the Black Friday price on Cyber Monday at midnight, or after a set number of orders. Prefer a promo code instead? Create a WooCommerce coupon such as BF2026 with an expiry date and usage limit. For coupon rules per event, ticket type, or quantity, the Advanced Coupon add-on is one of the most flexible coupon plugins for WordPress event sites.

Step 5: Add holiday extras

Under extra services, add optional paid add-ons: merchandise, a gift card printout, parking, a meal, or a VIP upgrade. Set a shared quantity cap if stock is limited. Extras are the easiest way to raise your average order value during the sale.

Step 6: Customize the registration form and emails

Collect only what you need, such as name, email, and T-shirt size. With Pro, add conditional fields, for example, a “gift recipient name” field that only appears for gift tickets. Then edit the confirmation email so it mentions the Black Friday price the buyer locked in.

Step 7: Turn on urgency

Enable low-stock alerts so a “Limited Availability” badge appears as seats run out. With Pro, turn on the waitlist so buyers who miss out can still join.

Step 8: Test, then publish

Place a test order with a real payment method, check that the ticket and email arrive, then publish. Share the event URL in your Black Friday email and social posts (see the promotion section below).

Black Friday vs Cyber Monday: how to split your ticket offers

In 2026, Black Friday is November 27 and Cyber Monday is November 30. Many organizers run one sale across all four days, but splitting it gives buyers two reasons to come back.

A simple rule: Black Friday sells scarcity, Cyber Monday sells convenience. If you only run one WordPress Cyber Monday offer, make it for something people can buy and attend from home.

The same split works for software. Many WordPress companies run separate Black Friday and Cyber Monday offers, collected in our WordPress Black Friday deals roundup.

How to prepare your WordPress site for Black Friday traffic

A ticket sale that crashes at 9 a.m. on Black Friday loses the buyers it worked hardest to attract. Run through this checklist a week before the sale:

• Update everything: WordPress, WooCommerce, WpEvently, and your theme. Do it at least a week early, not on sale day.
• Take a full backup and confirm you can restore it.
• Turn on page caching, but exclude the cart, checkout, and My Account pages so ticket stock and prices stay accurate.
• Compress images on the event page, especially large banners and gallery sliders.
• Ask your host whether your plan can handle a traffic spike, and upgrade for the month if needed.
• Test checkout on mobile with each payment gateway. Most Black Friday buyers check out on their phones.
• Check stock: make sure Black Friday ticket quantities and low-stock alerts are set correctly.
• Send a test order and confirm the confirmation email and PDF ticket arrive and don’t land in spam.
• Set up an uptime monitor, so you hear about downtime before your buyers do.
• Freeze changes: no new plugins or design changes from Thursday until Cyber Monday ends.

How to promote your Black Friday event

A strong Black Friday campaign for an event starts a week early and peaks on two days. Use this simple schedule:

1. One week before (Nov 20): Publish the event page with an “opens Friday” notice. Use announcement mode or an enquiry form to collect emails from people who want the deal.
2. Thanksgiving evening (Nov 26): Email your list a preview: the price, the number of discounted seats, and the exact start time.
3. Black Friday morning (Nov 27): Open the sale and email everyone. Post on Facebook, Instagram, and LinkedIn with a direct link to the event page.
4. Saturday and Sunday: Post a seat count update (“Only 12 Black Friday seats left”). Real numbers convert better than generic urgency.
5. Cyber Monday (Nov 30): Send a last-chance email, plus your online-only offer if you have one.
6. After the sale: With WpEvently Pro, email attendees from the dashboard with a thank-you and event details. Invite waitlist sign-ups to the next date.

Tips for your Black Friday landing page in WordPress:

• Put the discounted price, the seat limit, and the end date at the top, above the event description.
• Use one clear button, “Get your Black Friday ticket”, that goes straight to the ticket box.
• Add a sitewide announcement bar linking to the event during the sale.
• Show the original price crossed out next to the Black Friday price.

Get WpEvently Pro at the Black Friday price

Team note: replace the bracketed parts with this year’s Black Friday offer before publishing.

While your attendees shop for deals, so can you. MagePeople’s Black Friday and Cyber Monday sale takes [X]% off [lifetime / all] licenses with code [CODE], from [start date] to [end date], 2026. For WpEvently Pro, that means one payment for PDF tickets, waitlists, custom registration forms, attendee emails, and sales reports, with lifetime updates.

Get WpEvently Pro or see all MagePeople Black Friday deals.

Not ready to upgrade? The free version on WordPress.org already includes early bird pricing, multiple ticket types, extra services, RSVP events, and low-stock alerts, which is enough to run your first Black Friday ticket sale.

FAQ: Black Friday and Cyber Monday ticket sales in WordPress