How to Add Early Bird Discount using WpEvently

The Black Friday Event will end soon and the New Year’s Eve will start soon.

Now is the perfect time to offer early bird discounts to your customers.

Early bird pricing is one of the most effective strategies to increase ticket sales and generate excitement for your event. By offering discounted rates for early purchasers, you build urgency and encourage your audience to commit early. For WordPress users managing events with WpEvently, this strategy easily integrates with MagePeople’s Early Bird Ticketing Addon.

In this guide, I will teach you how to add Early Bird Discount using WpEvently, step by step. From installation to creating a seamless early bird pricing structure that helps drive sales and keeps your attendees interested, we’ll be looking at it all.

What are early bird tickets?

The idea of an early bird ticket is pretty simple it gives a small discount for a limited amount of time to incentivize people to buy early. But the benefits extend beyond just a faster fill of seats.

Increased Revenue: Early purchases improve cash flow and help offset initial costs.
Better Planning: Knowing your attendance beforehand means you can better allocate resources.
Enhanced Engagement: Discounts generate buzz, encouraging more shares of your event.

With MagePeople’s add-on, you can implement this strategy with accuracy and in a very easy manner.

What You Need

To start off, you’ll need the following:

• A WordPress website with WpEvently installed.
• MagePeople’s Early Bird Ticketing Discount Addon.
• A little time to follow this guide!

How to Add Early Bird Discount using WpEvently

Step 1: Install and Activate WpEvently

You can install WpEvently free or Premium version to use the Early Bird addon.

For this tutorial, we will install the free version.

Navigate to your WordPress dashboard.

Click Plugins -> Add New Plugins.

Type WpEvently on the plugin search.

Click Install Now.

Then Activate the plugin.

After activating the plugin, you will be welcomed with a setup wizard.

As WpEvently is a WooCommerce based booking plugin, it will ask you to install WooCommerce.

Click the Install & Active Now button.

Once WooCommerce is installed and activated, simply click Next, Next and Finish the setup wizard.

You can learn more about WpEvently configuration from how to use WooCommerce for Event Registration.

Step 2: Install and Activate Early Bird Pricing Addon

If you haven’t already purchased MagePeople’s Early Bird Ticketing Addon, head over to MagePeople’s website and get your license.

Once you’ve downloaded the plugin, follow these steps:

Upload the Addon: Go to WordPress dashboard, and navigate to Plugins > Add New > Upload Plugin and upload the .zip file of the addon.

Activate the Plugin: Click Activate after uploading.
Check Installation: Verify that the settings panel in WpEvently shows that the addon has been installed.

Step 3: Create Your Event in WpEvently

First of all, make sure your event is created in WpEvently:

Go to WpEvently -> Add New Event.

Add event details, including event name, date, venue, and event description.

Add ticket type: General Admission, VIP.

Click Publish to save your settings.

Step 4: Configure Early Bird Pricing

Now for the exciting part, we are setting up the early bird pricing with the MagePeople add-on.

First, enable early bird pricing. In your WordPress dashboard, head to WpEvently -> Tickets and choose the ticket type.
Find the Early Bird Pricing section added by the MagePeople’s addon.
For that simply navigate to All Events and select an event you want to add the early bird discount.

Edit the event.

Configure Discount Dates
Insert the Start Date and End Date of the discount period.
Specify the Discounted Price, eg, $100 instead of $200.
Save your changes.

Create Multiple Pricing Tiers (Optional)
For more and more engagement, create multiple early bird tiers:

Add a new ticket type, for example, “Super Early Bird”.
Repeat the above steps for earlier deadlines and deeper discounts, such as $50 for Super Early Bird.

List the clear ticket options on your event page.

Step 5: Test Your Early Bird Setup

Testing ensures that all is working as anticipated before event promotion.

Access your event page as if you were a visitor.

The early bird ticket should be showing the correct price for the period you have set up.

Modify settings if need be.

Step 6: Promote Your Early Bird Tickets

With your pricing in place, it’s time to spread the word. Use these tips to promote your offer:

Email Campaigns: Send a dedicated email announcing your early bird discount.
Social Media: Create posts highlighting the limited-time pricing.
Countdown Timers: Add a timer to your event page to emphasize urgency.
Exclusive Perks: Offer additional benefits like priority seating or free merchandise for early purchasers.

Real-Life Example

For instance, suppose you are going to organize a Digital Marketing Conference and the ticket is $50. You can set it up on MagePeople’s addon as:

Super Early Bird (First 2 Weeks): $30
Early Bird (Next 3 Weeks) : $40
Regular Pricing (After Early Bird Ends): $50
Tiered pricing opens up this offering to more people while increasing your sales.

Why MagePeople’s Addon is Perfect for WpEvently

MagePeople’s Early Bird Ticketing Addon is designed for event organizers who value simplicity and efficiency. Here’s why it’s a game-changer:

Ease of Use: Easy to set up with an intuitive interface.
Customizable: Choose your discount periods and prices to suit your needs.
Seamless Integration: Works seamlessly with WpEvently and WooCommerce.
Affordable: Pricing plans to suit all business sizes.

Final Thoughts

Great, you just learned how to add Early Bird Discount using WpEvently.

Early bird pricing is more than just a sales strategy—it’s a way to create excitement and reward your most enthusiastic customers. With MagePeople’s Early Bird Ticketing Addon and WpEvently, implementing this strategy has never been easier. By following the steps outlined in this guide, you’ll be well on your way to hosting a successful, well-attended event.